João Rito is passionate about impact entrepreneurship and is a founding partner and manager of SEAentia. SEAentia, an aquaculture startup, aims to produce top-quality seafood in the most sustainable way by combining novel aquaculture engineering with scientific research. João is the President of BlueBio Alliance, the Portuguese association for marine bioresources and a Board member of Fórum Oceano, the Portuguese ocean cluster. He has also been involved in activities within the European Aquaculture Society (EAS), having been the President of the EAS Students Group, and lectures classes about Physiology, Nutrition and Feeding in aquaculture at the Polytechnic of Leiria.

João believes in the blue economy and specifically in aquaculture as a tool to solve part of the socio-economical and environmental problems in the world, if well managed and well implemented.